As most of you probably know, for years now we've been operating under the 'Reel' banner.
We came on the scene with our original brand – ReelGood. This was where it all started and how we first got our name out there.
A few years ago we decided it was time to give the brand a refresh and take it to the next level. We wanted something that showed the growth and maturation process the brand, and ourselves, had been through. So we worked with Richards & Partners to produce the updated visual identity.
As much as we loved the most recent branding, we felt there was another step to take.
We decided to develop a brand that embodied the philosophy which had formed in our business throughout the years. A brand which celebrates different people, processes and ideas funnelling together to create thirst quenching content.